Indianapolis Public Schools wants to remind parents and kids that school starts Aug. 12. That's right: Aug. 12! The United Way of Central Indiana and Eastside community groups are sponsoring a campaign urging parents to make sure their kids are in school when the first bell rings. Studies show that kids who are in school from Day 1 tend to do better. This is especially true for kindergartners. Last year, one in three kindergartners missed the first day.