(PG-13) 3 StarsJohn Frazer
He was born and raised in west Philadelphia, but today, Will Smith has come to New York City to sell St. Valentine's Day and experiment with product placement in big screen movies. His current position, however, has not come easily to Smith: Remember how his mum got scared and said? "You're movin' in with your auntie and uncle in Bel-Air." Will Smith and Eva Mendes
Since then he has dabbled in numerous short-term professions. Smith has fought for the police force in Los Angeles, twice. He has fought aliens in three different jobs, saved the world, stepped into the ring with heavyweight boxers and managed to survive his time as enemy of the state. Smith has even gone as far as the future in I, Robot, and traveled back in time in Wild Wild West. Did we mention he sings?
Hitch, Smith's new job, is a sophisticated comedy of the romantic kind. The film stars Smith as date doctor Alex "Hitch" Hitchens. Hitch remains anonymous as he helps countless men woo the women of their dreams. But, all is not well. In the process of helping hapless accountant Albert (Kevin James) romance the beautiful celebrity Allegra Cole (Amber Valletta), Hitch begins to fall in love with a gossip columnist, Sara Melas (Eva Mendes), whose biggest story would be the unmasking of the date doctor himself.
"No matter what, no matter when, no matter who, any man has a chance to sweep any woman off her feet. He just needs the right broom." These words, uttered by Hitch, exemplify his character as well as the optimistic mood of the movie.
The film, directed by Andy Tennant, suggests what life might be like for successful people dating in New York City. Maybe this is a national socialist government ploy to sell the American dream, telling us again that if you work hard you can achieve anything. Or maybe New York is a nice backdrop, and people like to escape to a world where bills and work do not dominate for a couple of hours a week. Whatever your stance Hitch is a fun movie that flows from start to finish, the kind of movie to just sit back, shut down and take in. You don't have to concentrate, remember different characters, follow a plot or be amazed by special effects. It is pure, unadulterated, entertainment.
Now that date doctor graces his resume, Smith might never have to catch a criminal, box, time-travel or blast an alien again.