Hoosiers get heads up on recycling

In the ever-evolving world of technology, one may find themselves with electronics that are unused and outdated. So what is to be done with these devices before a much-needed upgrade? The Indiana Recycling Coalition started a campaign to encourage Hoosiers to recycle rather than throw away their electronics on their Web site www.escrapindiana.org. The IRC makes Hoosiers aware that simply discarding unwanted electronics is dangerous because they contain hazardous chemicals such as lead and mercury.

“Our organization looked at a variety of issues and electric scrapping was the hot issue in the world of waste,” says IRC’s Executive Director Michelle Cohen. “We wanted people to be aware of the problems associated with simply pitching electronics. Electronics have a lot of hazardous materials that are contained in the intact units. The units themselves won’t harm you, but once they’re crushed, the dangerous chemicals can leak into our waste system.”

Not only is the campaign advertised online, soon radio, television and billboard ads will promote this provocative and beneficial operation. The ad features the brand new e.Scrap logo and tagline, “Shocking Facts. Smart Ideas. Brighter Future.”

The ad’s catch phrase, “This Year’s Hot Model … Next Year’s Big Disaster,” is paired with a picture of a beautiful fashion model wearing old electronics.

The Indiana Recycling Coalition is a non-profit organization that has been promoting waste reduction and recycling since 1989.

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