The Indiana Economic Development Corporation has decided to put an end to the contract with Porter Novelli and instead “focus resources on enhancing existing marketing efforts.”
Porter Novelli was hired to help restore the state’s image after fallout from the Religious Freedom Restoration Act.
The state cites a strong economy and an “ongoing focus on cost management” for its reason in ending the contract.
“Indiana continues to make headlines as a state that is attracting and adding private sector jobs at record-setting levels and is being recognized by national publications for its business-friendly climate,” said the Indiana Economic Development Corporation in a statement.
The state had originally hired the public relations company for a contract totaling about $2 million. The state will pay the company $365,000 and will be paid from the IEDC’s existing marketing budget.
“We are appreciative of Porter Novelli’s initial guidance that will enable us to redouble our efforts to attract business and tourism to Indiana through current initiatives with local agency support as needed,” said a statement from the Indiana Economic Development Corporation.
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