NUVO acquires Indiana Living Green

Kevin McKinney (left) and Jim Poyser, publisher and editor, respectively, of Indiana Living Green.

NUVO is celebrating a new addition to our family of environmentally friendly publications. In September, we purchased statewide environmental magazine, Indiana Living Green.

The transaction was a "perfect fit, a match made on planet earth," says ILG's new editor Jim Poyser.

"It was apparent that our small team had taken ILG as far as we were able with a strong following and well-received mission," said Lynn Jenkins, former publisher of ILG. Jenkins approached NUVO publisher Kevin McKinney and offered the magazine because, she says, "NUVO embraces a green lifestyle as no other local publication does and has the talent and influence to take ILG to the next level."

McKinney reacted to Jenkins' offer with immediate interest. "ILG is a perfect fit with our mission to give a voice to the best ideas in our community, and given the passion of our staff towards a greener lifestyle, it was clear this was the right thing to do."

Jenkins is assisting with the transition, during which ILG will continue its bi-monthly publishing schedule with two more issues: November/December and January/February. In March, the folks here at NUVO will re-launch ILG with a new design, new features and a monthly publishing schedule.

Poyser says the changes to the magazine will be "both small and large: large, in the sense that there will be a new look and feel to the publication, with new faces and new features; small, in that ILG's loyal readers will continue to see great stories about sustainability and conscious consumption, told in an entertaining format."

By doubling the publication rate - i.e., going monthly — the new ILG team is hoping to double the consciousness raised about concerns for the environment - both in and beyond state boundaries.

According to Digital Platforms Editor Tristan Schmid, ILG's website will "be a reliable source of daily environmental news for Indiana residents, and social media (including Facebook and Twitter) will also play a big part in spreading the word about everything being done to make our air, water, and land safer for everyone."

The first issue of the NUVO-powered Indiana Living Green will debut on November 9. Stay tuned for more.


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