By Timothy Cox
bring more jobs to the state — but the governor has purchased his own
ticket for the game.
Daniels said the Indiana Economic Development Corporation
Economic Development Corporationwill use a suite
at Lucas Oil Stadium for the game in February to entertain site selectors and
"The IEDC looks forward to using the 2012 Super Bowl
platform to showcase Indiana's low-cost, business-friendly environment with
companies considering investment in the state," said Katelyn Hancock,
senior manager of media relations for the IEDC.
The governor will also host his own corporate party with the
IEDC as well as participate in several ceremonial Super Bowl events —
including an inaugural ride on a zip-line that will send fans careening above
the Super Bowl Village
Bowl Villageon a wire.
"(I'll do) anything that I'm asked to do that can help
support the best possible event," Daniels said.
The priority, though, will be using the event to boost jobs
for the state, something the IEDC has done at past Super Bowls away from home.
The state-sponsored events will be paid for with private funds.
"The IEDC is hoping to host and entertain and inform a
lot of very significant people who might one day, if not today, be in a
position to put some jobs here," Daniels said.
About 65 percent of the roughly 70,000 people who attend the
Super Bowl game are "corporate decision makers," many of them with
businesses not currently located in Indiana, the NFL estimates.
Those key leaders could be choosing where their companies expand, moving their
headquarters or locating new plants.
"Every one of those people is going to learn a lot
about Indiana, and I hope feel that they've been to, not just a fun place, but
a great place to do business," Daniels said.
According to Site Selection magazine, Indiana ranked sixth
among states with the best business climates in 2011. That's just the kind of
information that Daniels hopes to share.
But he'll have competition. There will be more than 100
official and unofficial Super Bowl-related events besides the game, said Dianna
Boyce, spokeswoman for the Indianapolis Super Bowl Host Committee
Super Bowl Host Committee. Among them is a star-studded party to be hosted
by Rolling Stone magazine and
Daniels said he hasn't received an invitation to the Rolling Stone event but does have plenty
of plans. He'll be part of a celebration for those working at the Super Bowl,
participate in village activities and help wherever he's asked, Daniels said.
The governor has been thinking about the game as well. He
said he's initially partial to any team that might bring a significant number
of fans to Indianapolis – a team like the Green Bay Packers – but
he plans to remain neutral.
He also decided to pay for his own tickets for the game,
which, he said with a groan, cost "a lot of money."
"It just seemed appropriate," he said.