As of today, Verizon Wireless Music Center will be known by a new name: The Klipsch Music Center.
The name change for the largest amphitheater in Central Indiana (which was originally named Deer Creek Music Center) was announced today at a press conference that brought together Klipsch employees, the Indianapolis Live Nation team and various press outlets.
This is not the first time Klipsch has partnered with Live Nation, which owns the legendary Indiana amphitheater. They also have partnerships in Miami and New York City.
Though Indianapolis-headquartered Klipsch is a global speaker manufacturer now owned by Audiovox, the new name feels slightly more home-grown: The company has been headquartered in Indianapolis for over 20 years.
"Live shows and their memorable, emotional impact have defined us as a company," said Klipsch CEO Paul Jacobs, voicing a thought he hopes will resonate with live-music fans.