The Lawn at White River State Park
Tuesday, June 19, 7 p.m., sold-out, all-ages
You could say the Fray is one of those new-media artists, successful thanks to the Internet and specifically social networking sites like MySpace. The Denver-based quartet was, after all, streamed more than 16 million times on the Web site, garnering some 300,000 fans.
But they also achieved platinum success the old-fashioned way: through word-of-mouth and, in a form that’s quickly becoming extinct, impressing radio programmers enough to play their songs without directives from above.
The result has been the hugely successful debut How to Save a Life, featuring vibrant piano-based pop that endears itself to a wide and eclectic audience. Those attending the sold-out June 19 show at the Lawn will hear popular and purposeful chestnuts like “Over My Head (Cable Car)” and the title track to their album, which have already received high-profile play on TV shows such as Grey’s Anatomy and Scrubs.
But it’s not just the memorable melodies that fans have latched onto but also the heartfelt lyrics to many of the songs. Singer/pianist Isaac Slade wrote “Over My Head” following a fight with his younger brother that left them temporarily estranged. Slade also wrote the song “How to Save a Life” after mentoring a teen recovering from an addiction to crack. The latter has proven to be an inspiration to people in other ways. Parents who lost their son in a car accident founded a non-profit they named Save a Life.
For this summer’s touring, the Fray is teaming with Reverb to promote an eco-friendly jaunt and educate others on what they can do to help the environment. For their part, the Fray is using carbon-neutral transportation and reusable water bottles to reduce waste. Reverb will have informational tents at the show.