2Chainz gains momentum

2Chainz

Unlike political candidates, who operate around election cycles, Atlanta-based rapper 2Chainz has been on his Kickstand Campaign trail nonstop for well over a decade. With eight mixtapes to his name and a steadily growing fanbase, the good times are rolling for this rapper, who is also known as Tity Boi. His special engagement at Cloud 9 is this Thursday.

2Chainz’ latest offering, T.R.U. REALigion, has been downloaded over one million times since its November 1 release. Its ascendant ode to currency circulation, “Spend It,” has made 2Chainz a popular crosstown topic of conversation this holiday season.

On the intro to T.R.U. REALigion, 2Chainz thanks “griming” for his current moment in the spotlight, a word he made up that denotes a mix of grinding and timing. The man has demonstrated a knack for both. He arrived at his last birthday party in a helicopter, has a security detail that accompanies him in a taxidermy-covered pickup truck and must use a space ship to reach the condo he claims to own on Jupiter in the music video to his single “Goodnight.” The song features a beat from the Honorable C Note and amounts to 2Chainz’s dismissal of those who are “sleeping on him,” a category that continues to shrink every second.

Tity Boi has been 2Chainz’s nickname since childhood, since he was the firstborn breastfed infant in a community where baby formula was a common substitute. Tity Boi, né Tauheed Epps, attended Alabama State University in the late '90s, where he played college basketball and studied business before he turning his attention to the rap game.

For years, Tity Boi and his partner Dolla Boy built names for themselves as P.L.A.Y.A.Z. Circle (Preparing Legal Assets for Years from A-Z), with no help from record labels or radio play and a determination to speak to the streets. Then, a popular single with Lil’ Wayne, “Duffle Bag Boy," brought the duo international recognition. An affiliation with Ludacris and his DTP crew further cemented Tity Boi’s presence as a relevant figure.

Now, under his more accessible nom de plume, 2Chainz has reached the pinnacle of mixtape stardom, as T.R.U. REALigion bears DJ Drama’s “Gangsta Grillz” seal of approval. 2Chainz, who calls himself a Kama Sutra reader and a Conjure drinker, uses his business acumen and demonstrative lifestyle as the basis for his motivational tales of portfolio growth, relationship development, and reflections on the struggles of life.

2Chainz says, “The only way to build a movement is through movement,” and his 150+ tour dates in the past year are testament to his work ethic. He remains too busy accumulating luxuries to allow himself the luxury of days off and you can expect him to be looking fresh as a good dream when he steps into the club on Thursday night.

In addition to his Cloud 9 performance, 2Chainz will appear at an all ages meet and greet at R & S Menswear at the Lafayette Square Mall around 5 p.m.

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