FEARLESSLY INDEPENDENT, DEEPLY LOCAL


In 1990, a small bunch of free-thinkers came to the conclusion that Indianapolis needed an independent voice — a voice designed, as one early editor put it, “to make trouble.” That concept matured into a mission statement that directs us “to empower intelligent, open-minded innovators through storytelling…NUVO is created by and for people who love our community, our culture and our environment.”


We cover everything Central Indiana cares about, from arts to food to music to social justice and environmental concerns, all in our own unique, irreverent and passionate manner. NUVO is available in print every Wednesday, in special guides five times a year, and online all the time.

READERSHIP & DEMOGRAPHICS


When you bring your message to NUVO’s loyal audience, you’re reaching:

225,000

Total Combined Print & Digital Monthly Readership

196,000

Reading Print Paper Monthly

1.8 Million Users

Online Users Per Year

SPENDING POWER


Our audience represents over $25 million monthly in local food and entertainment market spending.

AGE RANGE

36% Ages 18-34 34.8% Ages 35-54 29.2% Ages 55+

GENDER

46.8% Male Readers 53.2% Female Readers

EDUCATION LEVEL

23% High School Graduate 23% Some College 28% College Graduate 26% Advanced College Degree


Source: Voice Media Group, Google Analytics



THINGS TO DO: