I have any number of friends who, when pressed to reflect upon their misspent adolescence, will confess to having made French fries their lunch-of-choice, in some cases, for years at a time.
Folks like these must make up a significant share of the target audience for the Groovy Guys Fries truck, a rolling invitation to, as the side of the truck proclaims: "Peace, Love and Fry Grease."
The good news is that these fries are actually light on the greasy spectrum; these are not the fries you covered in ketchup during your greasy spoon days. They are, instead, a fresher type of spud, served with a variety of toppings and, in one case, not even fried, but baked.
The Groovy Guys are Terry Shepard, the truck's owner, and Joe Reeves, manager. Shepard is a comedy and screenwriter who saw his first fry truck while in Los Angeles at a comedy shorts festival. He and Reeves, a filmmaker and musician, teamed up for a 48-Hour Film Festival project. They enjoyed working together so much that when Shepard launched his food truck last May, he asked Reeves to manage it for him.
"We keep experimenting and try to have a variety of options to suit different moods," says Reeves.
We ordered the Natty Fries ($3), a serving of unadorned fries, accompanied by one of the dipping sauces on offer, Dragon Sesame and Ginger. This teriyaki-like concoction gave the fries a pleasing cross-cultural smack. We followed this with an order of Sweet Potato Fries ($5), accompanied by the Sweet and Salty Whipped Cream Cheese dip, a rich, cinnamonny mixture. The sweet potatoes were coated with a light, almost tempura-like batter, and the sauce gave them a dessert-like finish.
Groovy Guys also offer Pizza Fries, bedecked with pepperoni slices and mozzarella cheese ($6), a variation on the Philly Cheesesteak ($6) sandwich, albeit without the bread (fries, instead), and a Loaded Baked Potato ($5) with lots of hot peppers, bacon bits and sour cream.
"It's a novel concept and people aren't sick of it, like they are the restaurant they've been eating at for the last 10 years while they're at work," says Reeves of Groovy Guys' curb appeal. "I like working with people, and I want to be the most fun fry truck possible."