"By Christine Harold

University of Minnesota Press; $24.95

A follow-up to the bible of brand resistance, Naomi Klein’s No Logo, Harold’s book is an academic survey of and intense meditation on the efficacy of current culture jams. She explores the limitations of sabotage, the role of parody and models of success. Adbusters, Barbie Liberation Organization, Yes Men are all placed under her scrutiny: She warns of the “subaltern identity of the pirate — who, although free in some senses, most often survives by stealing bits and pieces of property from the kingdom while leaving the monarchy intact.” I was familiar with all the above, but OurSpace led me also into new territory, from the current copyleft movement to Creative Commons to foundational material such as Guy Debord’s The Society of the Spectacle. Debord’s words, published in 1967, ring true now more than ever: “In societies dominated by modern conditions of production, life is presented as an immense accumulation of spectacles.”

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