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TrendyMinds accepting applications for in-kind program

Not-for-profits encouraged to apply for donated agency services

Indianapolis -- TrendyMinds, a full service advertising and public relations agency, is currently accepting applications from non-profits who would like to receive help with advertising, branding, public relations, interactive services and/or promotions. This is the second year the agency has carried out the formal selection process for its in-kind services program.

TrendyMinds has always donated its services to local non-profits and community groups, but in 2009 the agency initiated a formal approach to handling in-kind donations.

"We created a process that allows organizations to submit an overview of what they do and a description of how our services would help further their mission," says principal Vicki Bohlsen, "Our staff then makes recommendations as to which non-profits we choose. The process gives us a broader perspective of the organizations that apply and a more thorough understanding of how our work will make a positive impact."

Last year, the agency donated more than $50,000 worth of services (roughly 400 hours of work) to 8 organizations. The 2009 recipients included: Athenaeum Foundation, Carmel Symphony Orchestra, The Fatherless Foundation, FIDO (Friend of Indianapolis Dogs Outside), Indy Hub, King Park Area Development Corporation, A Little Wiggle Room and The Polis Center/Spirit & Place Festival. This year, TrendyMinds plans to donate the same amount to a variety of organizations.

"In a struggling economy," says founder Trevor Yager, "it's tempting for organizations to cut back in their charitable giving. But for us it's a priority to give back during such economic times. We're fortunate our business is growing, and we want to show our thanks by giving back."

Interested organizations can apply for the 2010 in-kind program at www.trendyminds.com. All applications must be received by November 6, 2009. Winners will be notified by December 1, 2009.

TrendyMinds is a highly creative, full-service boutique agency. Services include advertising, branding, public relations, interactive services, social media and promotions. With a passionate and experienced staff, TrendyMinds doesn't just create ad campaigns, press releases or Web sites -- TrendyMinds creates identity. Founded in 1995, TrendyMinds prides itself on exceeding expectations, creating lasting and meaningful relationships with clients and hiring only the best and brightest in the industry. TrendyMinds is located in the Douglass Pointe Lofts of Fall Creek Place in downtown Indianapolis. For more information on our work, staff or services, please visit www.TrendyMinds.com or call 317.926.1727. Follow TrendyMinds on Twitter @TrendyMinds or join our Facebook Fan Page at www.facebook.com/trendyminds.

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