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Local Creative Firms and Nonprofits Pair Up for Creative Marathon
INDIANAPOLIS - Top creative and account management teams from four of the best communication companies in Indianapolis will develop new creative campaigns on behalf of four deserving nonprofits during the first annual 24 Hours of Pro Bono creative marathon.
Designed to elevate the profile of creative agencies in Indianapolis while showcasing the amazing causes of central Indiana nonprofit organizations, 24 Hours of Pro Bono will put four AAF — Indianapolis firms to the test by challenging them to cultivate a creative concept in 24 hours.
The event will begin on Wednesday, Oct. 21 with a luncheon at the Indianapolis Central Library, where four nonprofit organizations will be revealed and randomly paired with four AAF — Indianapolis member firms. Following the luncheon, each firm will commit its time and talent for the next 24 hours to develop a creative concept on behalf of its selected nonprofit. The firms will present their creative materials in the auditorium of the Central Library at 6 p.m. on Oct. 22. Participating member firms are Caldwell VanRiper, Hirons & Company, Publicis and Westlake Design.
"Many worthy nonprofit organizations desperately need professional communications assistance to compete for local dollars to fulfill their missions," said Tom Hirons, president of AAF Indianapolis. "AAF creative firms will assist these underserved and budget-challenged nonprofit organizations to more effectively increase awareness and communication."
The cost to attend the presentations and the cocktail reception is $10 for AAF members and $35 for nonmembers. Members of the news media are invited to watch the agencies in action on Wednesday and Thursday, and are welcome to attend the presentations free of charge.