Thumbs Up: Keep milkin', ma
by NUVO Editors
Thumbs Up: Keep milkin', ma
Dairy cows aren't the only milking moms roaming the grounds of the Indiana State Fair, two Lactation Stations (on the northeast corner of the track and just north of the covered bridge) aim to corral as many of the human variety as possible. In addition to helping moms, the Indiana State Breastfeeding Coalition aims to help society at large by normalizing nursing. The coalition is also participating in a nationwide campaign by consumer advocate Public Citizen to stop infant formula marketing in 2,600 hospitals nationwide — 85 of which are in Indiana. "Research has shown that mothers who receive infant formula samples are less likely to breastfeed exclusively and are more likely to breastfeed for shorter durations," ISBC noted in a recent news release. The World Health Organization condemned practices such as distributing industry-sponsored diaper bags. Still, two-thirds of U.S. hospitals continue sucking at the manufacturers' teats despite widespread proof that exclusive breastfeeding of babies for the first six months provides an unparalleled health boost. The state fair's lactation stations, in their five years of operation, have helped more than 25,000 women celebrate mothers' milk.
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