What do writers do for fun? Well, they write, sometimes. Well Done Marketing — an Indianapolis based marketing and interactive firm — prides itself on employing talented writers: creative people. About a week ago, they launched an online literary magazine, Punchnel’s. It’s not necessarily modeled after another publication, but many of the people involved love Slate and Salon: places where pop culture and politics can mingle with creativity.
Creative director at Well Done, and editor-in-chief for Punchnel’s, Ken Honeywell, says, “There are tons of outlets for fiction and poetry, but we wanted to do something that was actually edited and that paid writers.”
He and Scott Woolgar (who has an English degree from Butler), president of Well Done Marketing, had been talking for over a decade about starting a magazine. “We initially talked about a print magazine, but now, because the web makes it possible to do all of the design stuff and distribution for free, it makes it more feasible to start something, and to pay writers.”
Punchnel’s publishes all kinds of creative writing: poetry, nonfiction, short fiction, photo essays, humor and reviews. New content is posted every weekday. Honeywell suggests that people check the site out often, “Keep coming back; we’re trying a lot of new things. And if you’ve got a great idea, let us know.” So far, the fiction has gotten a lot of traffic, and so they’re hoping to continue to get good short fiction up.
Because Well Done Marketing is based in Indianapolis, most of the people working on the site are local, but Punchnel’s has already gotten web traffic from all over the country. “We’re not trying to grow from Indianapolis out,” says Honeywell, “We’re just trying to publish the best work out there.”
Right now they’re advertising via Facebook and Twitter and constantly publishing new things on the site. Word travels fast and wide on the web; even after just a week Honeywell and others were happily surprised at how much traffic they had gotten. Although many of the writers at Well Done are contributing to the site, submissions are open to all.
Honeywell says, “We’re hoping, of course, to be wildly successful, so that we can keep paying writers to do what they do.” Seems like a good plan.