Eric Stine, in his own words
Day job: art director at Lodge Design
Home life: lives in Irvington with two dogs, three-year Indianapolis resident, born in Fort Wayne
Other work: album art, illustration, playing cards
Further info: gotbadvibes.com; work available at Homespun Handmade (bound, hand-screenprinted pocket notebooks; giclee prints)
In the very beginning, I initially got into music-related design as an offshoot of being involved in music myself, as well as having many friends who were in music at the time up in Fort Wayne. So a little by default and a little by choice, I became the guy who could do everyone's album and flyer design.
When I moved to Indianapolis to work for Lodge, we were looking for ways to get more involved in the music and creative community, so we took it upon ourselves to start designing and screen-printing posters for any upcoming shows that we were excited about. We probably did 10 or 12 show posters on our own, without talking to the promoter or anyone involved. It was strictly for the love and the enjoyment. People started to take notice and we slowly got our foot in with Dodge from My Old Kentucky Blog, by doing some things for him, which eventually led to Lodge re-designing his identity and website, along with some stuff for his new label Roaring Colonel Records.
Also, a few years ago I taught myself to screen-print, and posters seemed like a natural outlet for that technique. So at Lodge I would print 50 or so posters and we would put 'em up all around town. It was cool because the random public does take notice of something like that. Walking down the street and seeing a hand-printed poster hanging up on the wall or a telephone pole is a cool thing. We would notice a few days later a lot of the posters would disappear, which is really cool in itself – giving random people their own little piece of artwork that they made the effort to snag and take home. And that was really the goal, not so much to successfully advertise for that specific show, but more to just be part of that on-going interactive conversation between viewer and creator.
Designing posters is something I really enjoy because of the freedom and also the challenge involved in translating the concept of a piece of music or a set of songs into a cohesive visual that relates and communicates in an interesting way. It can be frustrating, it can be enlightening, it can be painful, it can be glorious. It's usually all of those...Discerning eyes, open minds and warm hearts can recognize the true inherent artistry in a great music poster.
Case study: OK GO
For the OK GO poster, I actually reached out to Dodge from MOKB as soon as I saw that they had booked the show, asking if they had someone to do a poster for it...
I definitely used the popularity and awesomeness of their second music video for "This Too Shall Pass" that had just came out weeks earlier as a prime influence. The buzz about it was everywhere and it seemed like a really interesting way to communicate the concert information.
The other major influence on this particular poster was the work of Vault 49, one of my favorite design agencies. They way they use space and push the limits of dimension in their work is awe-inspiring. Usually my creative process involves collecting lots of different random ideas and inspiration and visual snippets and then working to see what pieces fit where in the grand scheme of the concept.