NUVO and Voice Media Group 

Several people have asked us via email, twitter and Facebook to explain the relationship between NUVO and Voice Media Group, particularly in light of our claims of local ownership and operation. We are happy to provide the following information to everyone as an answer and hope it clears up any confusion.

NUVO is independently owned and operated by our founder, publisher and editor, Kevin McKinney, a life-long resident of Indianapolis.

For most of our 20+ years of operation, NUVO has been a member of the Association of Alternative Newsweeklies, an organization begun more than thirty years ago as a coalition of independent newsweeklies to provide professional networking opportunities, services and support to its members.

Today, there are approximately 130 AAN member publications in the US and Canada, including NUVO. Some of those AAN members are now owned by Village Voice Media — in recent years, they purchased the LA Weekly, Seattle Weekly, Village Voice and several other alt-weekly publications. They do not, however, own all of the papers in AAN, and they do not own NUVO.

Many members of AAN, including NUVO, partner with Voice Media Group, a subsidiary of Village Voice Media, for some national advertising.

Essentially, Voice Media Group brokers advertising for its own Village Voice Media and other AAN member publications, selling national advertising to those who want to market in several alt-weeklies simultaneously, but don't want to go to the trouble of dealing with multiple accounts.

An example of this might be a film company or auto manufacturer that wants to reach the alt-weekly market across the country and place ads in multiple major cities, but doesn’t want to do the research of finding out what the alt-weekly is in that city, make 20 cold calls, establish 20 contracts, place 20 different ads, and pay 20 invoices. Voice Media brokers the deal and places the ad in those AAN publications, including NUVO, so they don’t have to.

In other words, we sell our ad space to Voice Media Group just as we do other ad agencies locally, regionally and nationally. Admittedly, the difference is that Voice Media Group is selling advertising on behalf of many AAN papers, including NUVO and their own publications. But the relationship has no connection to our local ownership or independent operation and is strictly limited to advertising sales and common membership in AAN.


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