Of course an artist is going to show pride in his latest creation, particularly when he’s unveiling it publicly.

Owen Thomas, vocalist/guitarist for The Elms, didn’t stray from the standard when introducing songs off the Seymour band’s forthcoming album to an intimate, invitation-only audience Wednesday at the Music Mill.

“We feel we’ve written a bunch of songs that are timely, melodic,” he paused to the aggregate of music industry representatives and friends before adding, “very cool.”

With that the quartet launched into the aptly-named “Strut,” an act of defiance in the face of adversity done in a sinewy groove. “Back to Indiana,” with its ragged soul, owes a small debt to Springsteen and another famous Seymour son, but succinctly showcased The Elms’ command of rock-solid rhythm.

The same goes for themes. It’s uncanny how much the new track “The County Fair” fits perfectly with its namesake. Thomas commented how Adam Casper, who mixed The Elms’ new record, thought this song will be a hit. With its country flavor, it could cross over to multiple charts.

But it was the last new cut previewed, “This is How the World Will End,” that holds the most promise. Balancing just the right amount of righteousness with anthemic energy, it has potential to be a stadium stopper when (it shouldn’t be if) The Elms reach those heights. Its feedback-drenched coda was maligned beauty, a thrilling touchstone to what should’ve been a routine industry showcase.

This engagement had no such air. The audience clamored for more as soon as the last notes sounded.

“Double encore,” someone yelled.

“Hey man,” said Thomas, “some of these people are important enough that they probably have to leave.”

“Yeah, but not me,” came the response.

With that The Elms banged out unrehearsed versions of “Long Gone”’s barroom bombast and “Nothin’ To Do With Love”’s sonorous stomp.

The Elms (rounded out by drummer Christopher Thomas, lead guitarist Thomas Daugherty and bassist Nathan Bennett) showed enthusiasm for their new project in another way: how it’s being marketed. Aside from this showcase (another was scheduled the following night), they’re making a point of branching out beyond the confines of record labels.

“We feel like there’s a way to put out a record without those yahoos being involved,” Thomas said.
They’ve got all summer to work on it. The Elms’ fourth disc is expected in August. A full touring schedule, including many regional dates, are on the docket between now and then. Expect a relevant blast of rock ‘n’ roll that retains its rugged roots.

“We want to be the kind of band people can believe in again,” said Thomas.