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The truth about the race
by Steve Hammer May 28, 2008

There are some things on which you can depend. And one of them is that every single year, the local news media act as a cheerleader and an apologist for the Indianapolis Motor Speedway, giving it a free pass and absolutely no criticism.

Over the past 20 years, the Indy 500 has gone from being a national institution and the topic of water-cooler talk from coast to coast into the third or fourth most interesting thing on network television that day.

And what is the Indy news media reporting? They’re saying that everything is great at the Speedway. They’re praising Tony George for his uncanny ability to ruin the once-revered name of the 500 as the Greatest Spectacle in Racing.

The lone dissident voice in local sports, Robin Miller, was railroaded out of a job several years ago and now all local reporters are lockstep in saying what a wonderful event we have in the 500.

The fact remains that, by the Speedway’s own figures, there are 40 million more NASCAR fans than there are Indy Racing League fans. A dozen years of decline in TV ratings may have been reversed this year, but the stock cars have replaced the open-wheel cars in the public’s imagination.

You don’t hear even a whisper about that in our local media. It’s all about full team coverage of meaningless practice sessions, local reporters literally falling over each other to tell us how glamorous Danica Patrick is and how much we are all excited about the race.

It’s hard to figure out why. The Speedway doesn’t really do anything for the local media. It doesn’t advertise much, it doesn’t deliver huge ratings and it doesn’t really engage the community, excepting the subset of the population that enjoys getting sunburned and drunk on Memorial Day weekend.

I think that’s more of the pack mentality, combined with a collective, self-imposed blindness that leads the media to ignore the problems that continue to plague the race.

Nobody wants to be perceived as saying negative things about the race and, by implication, the city that has gauged much of its positive self-image from the perception that the race still matters.

Maybe it’s that the media want to act as a catalyst for the restoration of the track’s glory days, thinking that if they keep telling us how important the race is, it will once again be so.

The national media isn’t fooled. Every year, they come to town and write about the decline and fall of the Indy 500. They even mock our media for ignoring any negative realities.

To tell you the truth, I don’t know anybody who actually cares about the race, at least not since I was about 15 years old. I’m sure diehard IRL fans exist in the city, but I haven’t encountered any of them in years, except the Tony George fans who send me hate mail when I annually point out how weakened the 500 has become.

The only tangible benefit the Indy 500 brings the city, as far as I can see, is the fact that our downtown sidewalks get bleachers installed on them for a few weeks every May in preparation for the parade.

The bleachers allow us to fulfill our destiny as perpetual spectators. Every afternoon last week, they were filled with office workers, homeless people and folks just looking for a place to sit in the springtime sunshine.

Comments on The truth about the race
Truth about the Race
by Don | Jun 5, 2008

No negative reporting by the local press? You're kidding right? All the press both local and national have talked about for the last 12 years has been the "split" and how it has hurt the 500. What TG did was ten years overdue and just because the local or national media didn't get it doesn't make it any less necessary. You haven't met anyone who cares about the Race? Well you have now!!!!!

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Partial truth about the race
by Scott | Jun 4, 2008

You are right about NASCAR achieving irreversible dominance in motorsports in the nineties. You are partially right about the reason. Tony George just hastened what was inevitable. NASCAR had the inertia of the most compelling drivers in their history and sponsorship dollars. Indycar could not compete with that in the best days. And yes, the Daytona 500 has surpassed the Indy 500 in ratings. Where you are wrong is Indycar is on an upswing. Compelling rivalries? Star power? You got em. No, it's not the glory days, but they are no longer on life support. Indy will always have a revered tradition. Even with the NASCAR drivers, Indy is a part of the perfect trifecta along with Daytona, and the championship. Who started the tradition of the winner kissing the bricks? Dale Jarrett. Try objectivity over negativity. You might like it.

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Don't Humor Him!
by Tim Bucktwo | Jun 2, 2008

Please don’t humor Scammer. It only encourages him. Scammer stick to Peeps, White Castles and your favorite dead beat dad, James Brown. Anything else is above your state provided education level.

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Hammer
by Mike | Jun 1, 2008

Are you not aware of the definition of tangible? While I not necessarily a fan of Tony George, the 500 and track in general brings in more money than you or I will ever make in a lifetime. I had friends come in from Wisconsin and Minnesota and they spent money in our city vs. their own. I don't have the exact amount of money they spent but it was "tangible". Also, increase your circle of friends or something because plenty of folks still get pretty excited about it. Finally, it is Indy, what the hell is the Media supposed to cover? Don't be so naive to think they should bash the race when all the advertisers who don't care about the race pay their bills. Finally, being alternative doesn't mean you have to simply have the opposite opinion, it is so much more than that. This article was saddly just an example lazy journalism. If you are going to have an opinion, at least have a convincing argument.

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by Joey | May 30, 2008

Stick with articles about politics, Steve...please.

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