PLUSH, promoted by sideTrack Entertainment and co-founders Bryan Luellen and DJ Jackola every Thursday at Therapy Nightclub & Lounge, began as a one-time electronic music event in May, but it quickly became a weekly must-see destination for Indianapolis electronic music fans, including a successful “Foreplay” event tying into Indy Pride Week. The rotating schedule of DJs includes some of Indy’s brightest names. This Thursday, Sept. 27, DJs include Bryan Luellen (sideTrack resident), Taylor Norris, Charles, Kodama and Jackola.

NUVO: Can you give us an overview of the event?

Jackola: Every week the event features four local DJs, including one Therapy resident DJ [Adam Jay or Dozuki] and one sideTrack resident DJ [Jackola, DJ Fate or Bryan Luellen], plus two more from the area. When we started, Indy had one other electronic weekly on Thursdays: Keepin’ It Deep. In fact, we filled their void a month after leaving Therapy for Seven Nightclub. KID has since ended, making PLUSH Indy’s only weekly featuring electronic music/DJs.

NUVO: What’s the general atmosphere you’re going for?

Jackola: The general theme of the event is simply a laid-back atmosphere with dance music. The atmosphere is pretty chill and very friendly. People talk and sometimes dance, meet DJs, other fans of dance music. The audience generally likes what we’ve done. They also like our drink specials and the cozy atmosphere. Our niche has become a great mashing of different crowds — from DJs to electronic music fans to GLBT.

NUVO: What’s next for the event?

Jackola: From here, we plan to push more house music above other electronic genres, possibly moving towards an all-house evening. We also would like to start bringing in some out-of-town DJs, though for now it stands as the best place to hear local DJs.