Thursday, March 19, 2015

Salesforce Marketing Cloud CEO to Indiana Legislature: CUT THIS CRAP

Posted By on Thu, Mar 19, 2015 at 10:28 AM

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In an open letter to the state legislature, CEO of the Salesforce Marketing Cloud, aka Big Giant Employer in Central Indiana (which used to be Exact Target before the San-Francisco-based tech company swallowed 'em up) has told the pinheads behind SB101, the “Religious Freedom Restoration Act.,” to stand down. His point? This is the kind of thing that prevents us from attracting intelligent employees to Indy. The subtext here? You don't want to think about it. ("Minneapolis is kinda cold, but at least they don't hate on the LGBTQ folks. Hmmmm ...")

Here's the letter:

March 18, 2015

To: Members of the Indiana General Assembly
RE: SB101 Religious Freedom Restoration Act - OPPOSE

Dear Legislator,
I am writing to register Salesforce’s opposition to Senate Bill 101 (SB101), also known as the “Religious Freedom Restoration Act.” The bill would allow individuals to ignore any law that is deemed to conflict with religious beliefs, removing protections from various forms of discrimination and ultimately hurting the Indiana economy and business environment.

Salesforce is one of the largest technology employers in Central Indiana, which is home to many of our talented employees that have built the Salesforce Marketing Cloud into the world’s leader in digital marketing. We have been an active member of the Indiana business community and a key job creator for more than a decade. Our success is fundamentally based on our ability to attract and retain the best and most diverse pool of highly skilled employees, regardless of gender, religious affiliation, ethnicity or sexual orientation.

Attempts like this endorse discrimination against individuals and put in jeopardy the future of a thriving technology center. In addition to being a barrier to building and retaining a diverse group of highly skilled employees, the full impact of this bill is uncertain. Varied potential outcomes could result in significant harm to faith communities, businesses, consumers and government entities. This lack of clarity hurts the business community and the connections that a successful region and state need to continue progress in a competitive environment.

Without an open business environment that welcomes all residents and visitors, Salesforce will be unable to continue building on its tradition of marketing innovation in Indianapolis. We strongly oppose the passage of SB101.

Scott McCorkle
CEO, Salesforce Marketing Cloud

(EDITOR'S NOTE: Scott McCorkle was mis-identified as CEO of Salesforce in an earlier version of this article. He's CEO of the Salesforce Marketing Cloud.)


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Ed Wenck

Ed Wenck

Ed Wenck has been writing for NUVO (as well as several other Indiana publications) for nearly 20 years while moonlighting as a radio host. He became Managing Editor of NUVO in 2013. He's authored four books and also reports for WISH-TV's Boomer TV program.
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