Mayor Ballard, as promised in his 2014 State of the City Address
, rolled out his new initiative to attempt to stem the tide of murder in Indy. RTV6 reported the following:
A new approach to battling violent crime in Indianapolis will focus on providing mentors, job opportunities and re-entry services for youth, and counseling for their parents, Mayor Greg Ballard announced Wednesday.
The "Your Life Matters" initiative was designed to specifically combat black-on-black violence in the city, which is "robbing us of an entire generation of young men of color, and it must stop," Ballard said.
"We lose more young men of color to murder than we do to car crashes or disease," Ballard said, citing statistics from the Centers for Disease Control and Prevention.
Interestingly, a version of the "Your Life Matters" moniker is already being used elsewhere
In the wake of the George Zimmerman trial verdict, the #YourLifeMatters campaign was created with young Black men in mind. We need to communicate to them that their lives are valuable and that they have the right to live, love, walk and be free.
Initiated by a series of video affirmations, #YourLifeMatters will join together politicians, celebrities and influential men & women of faith with parents, brothers, sisters, and teachers of all kinds to deliver an unyielding message of support and commitment to young men of color.
Here's their Facebook page
The mayor's "Your Life Matters" will get an assist from Employ Indy
, plus PSAs airing on the Radio One
family of stations in Indy.