Special Events

Monday, March 18, 2013

Ann Katz, take two (now with more God)

Posted By on Mon, Mar 18, 2013 at 12:31 PM

JCC_Flickr_KimManleyOrt.jpg
  • Photo by Flickr user KimManleyOrt

Since 1998, the Ann Katz Festival has brought a steady stream of writers and fellow travelers to town. Last November, however, Hurricane Sandy had other plans, making it impossible for a few writers and artists to make it to Indy. Thus, this year will see a second, mini edition of the festival, May 6 until May 9, featuring two rescheduled talks and a film screening. All events are $8 for the public and $5 for JCC members.

David Javerbaum, a twelve-time Emmy-award winner and former producer and head writer for The Daily Show, will take the stage May 6 at 7 p.m. to open the mini-fest. His book and short film, The Last Testament: A Memoir by GOD and God - It Getteth Better respectively, will be discussed during a Q&A session.

Wednesday night is when journalist Alicia Oltuski arrives to discuss her latest work, a book titled Precious Objects: A Story of Diamonds, Family and A Way of Life. Oltuski uses her journalist knowledge to take the audience on a journey of New York's diamond district and the generations-long secrets kept by families in the business. A $2,000 diamond ring courtesy of Aronstam Jewelers will be given away during the event.

The Ann Katz Festival redo wraps up on Thursday night, as Heartland Truly Moving Pictures partners with the JCC to host a screening of the award-winning documentary Besa: The Promise, about the Nazi occupation of Albania and the heroic efforts of native Muslims to adhere to their code of honor. The film challenges our traditional thoughts about Jewish-Muslim relations, as men bridge generation gaps and differences in faith to survive.

  • Favorite

Tags: , , , , , , , , , , , , , , ,

Wednesday, September 5, 2012

Bartering for knowledge at Trade School Indy

Posted By on Wed, Sep 5, 2012 at 12:00 PM

Creek Stewart teaches "Natural Primitive Cordage."
  • Creek Stewart teaches "Natural Primitive Cordage."

Want to learn how to clean, re-string and tune a guitar? Or how to can your garden's bounty without fear of botulism? Or maybe you're more interested in having fun with fungi? While Sally Struthers might charge a very reasonable price for you to get a degree at home (well, perhaps not in permaculture), Trade School Indianapolis asks only that you give a little something of yourself in return for an hour or two of specialized instruction.

Trade School's inaugural month of classes opens Wednesday, Sept. 5, at Indianapolis City Market, with a party at 6:30 p.m. featuring brews from Tomlinson Tap Room, treats from Circle City Sweets and a raffle for a gift certificate donated by Edible Arrangments Indy.

Instructors for the courses will be on hand at the launch party, including Creek Stewart, whose “Natural Primitive Cordage” class will open the semester following the party at 7:30 p.m. A survival specialist whose lessons aim to prepare people for sudden survival scenarios ranging from natural disasters to terrorist attacks, Creek will teach how to make usable cordage from plants and tree fibers.

Trade School organizer Blaire Huntley says that the program is based on the idea of mutual exchange and cooperation: “This is an opportunity to learn for a very very minimal cost. I think that something that’s missing from a lot of communities is that people don’t take on another hobby or take on another skill because of the cost — or maybe they think that they don’t have anything else to offer besides money.”

Trade School was launched in New York City in 2009, when three co-founders of OurGoods, a barter network, thought about just how hard it is to learn a new skill without spending money. They created a system by which teachers propose a particular class and ask for barter items from students. For instance, for a baking techniques class, students might bring ingredients, clothes, vegetables or tips on doing something else. The first Trade School offered 85 different classes in 35 days.

Slowly, the project began spreading to other cities and countries, including England, Germany and Singapore. Huntley heard of the project while living in New York. “I think that a lot of people don’t realize how many talents they have, but I think that anyone is capable of sharing their knowledge,” she says.

Also on the course catalog are “Nail Art 101” (on how to spruce up that keratin-using basic household product; taught Sept. 12), “Writing Workshop: Self-Editing Tips & Techniques” (Sept. 19) and “Build Your Own Website” (Sept. 27). All classes are open for enrollment at tradeschool.coop/Indianapolis.

  • Favorite

Tags: , , , , , ,

Monday, July 9, 2012

InConjunction 2012: Who, Trek and Filk

Posted By on Mon, Jul 9, 2012 at 6:30 PM

Wild Mercy performing
  • Wild Mercy performing

I spent the weekend of July 6-8 at InConJunction, a sci-fi/fantasy convention put on by the local fan club Circle of Janus. This was InCon's 32nd running, and it looks the Circle of Janus know what it's doing at this point, given the sheer amount of programming on offer. From a Doctor Who room to writing and literary panels to gaming to filk (I'll explain what that is later) and more, InConJunction had something for everyone even remotely interested in sci-fi and fantasy.

When I got to the convention, I headed for the Dealer's Room, sort of the InConjunction's gift shop. Among other things, I bought an anthology of short sci-fi/fantasy stories set in Indy called Unreal City and published Das Krakenhaus (a local sci-fi/fantasy publishing company) and an album by Wild Mercy, a local Celtic filk band that was the musical guest of honor at the con.

Filk is any sort of music (typically folk with a sci-fi/fantasy twist, particularly in the lyrics. Many songs are inspired by specific fairytale characters or characters from books like The Chronicles of Narnia or TV shows like Firefly. Others take a more general tact, discussing zombies or potential scenarios in outer space in a post-apocalyptic future. The latter example is the driving force behind Wild Mercy's album Dream of a Far Light.

I loved Open Filk (an open mic for filkers, natch), as well as full-on filk concerts by established groups such as Wild Mercy, Jen Midkiff, Wax Chaotic, Cheshire Moon and Herculean Cheese Storm (Star Trek-specific band Five Year Mission also performed, but I couldn't attend.) If someone didn't bring an instrument to Open Filk but wanted to play, that was fine; other members of the filk circle were happy to lend theirs. It was a warm and welcoming environment, and probably my favorite part of the con.

I also walked in on the preview for "Going... Going... Gone," an IndyFringe play about an auction house's last day that involves extensive audience participation. The short segment of the preview that I caught was hilarious.

I caught up with Wild Mercy guitarist and bassist Barry Childs-Helton during the Con to talk more about all things filk.

NUVO: Wild Mercy is obviously well-known in the filk community, but not as much in the rest of Indianapolis. Can you give me a bit of background on the band, like how you guys got started?

Barry Childs-Helton: Debbie Gates, our keyboard player, and I work for Wiley and Sons Publishers.. So we knew each other, and she and Jen had been playing in town as a Celtic duo that went by the name of Wild Mercy, and they decided in the summer of 2002 that they wanted a rhythm section, so they asked me if I could fill in on electric bass and if my wife would be so kind as to contribute percussion. As it happens, my wife Sally had been learning the bodhran, the Irish frame drum, so it was a natural move. It wasn't terribly long before the we became aware that all four of us were rabid science fiction and fantasy readers, and had been since day one. So in 2004, when Sally and I were invited to be Music Guests of Honor at InConJunction, we asked the con committee if they wouldn't mind having a whole band, and they said, "Sure," so that was Jen and Deb's entree into fandom.

NUVO: Since the theme of the convention is "End of the World," I have a feeling you guys will be playing a lot from your album Dream of a Far Light. For those who don't know, can you tell me about the overarching story concept behind the album?

Childs-Helton: Part of ... Far Light involves the industrialization of space because we have to. Essentially, the planet is trashed, and the only other resources available to us are in the solar system. So the lightships begin as a way of economically gathering resources from the asteroid belt and farther afield, but also as a way of maintaining a high-tech culture while at the same time maintaining authoritarian control. So it all starts with a kind of dystopic beginning; essentially, the culture wars writ large.

NUVO: You yourself wrote the words and most of the music for the entire album. What inspired you to come up with it?

Childs-Helton: I've had a lifelong interest in space flight. More on the "what if?" side of things, the idea that space travel is a watershed point in human history. That after that point, it's like nothing we've ever seen before, and I don't think we'll ever be the same again if we manage to continue doing it. I was 20 years old when Apollo 11 landed. There was this incredible thing going on where science fiction had started to come through the membrane that separates fantasy from reality. And there it was: people were actually on the moon.

NUVO: Any idea what's next, album-wise, for Wild Mercy?

Childs-Helton: We have one in mind. I think it's going to be a collection along the lines of our first two CDs, and sampling from a number of different traditions; there'll be some Celtic things, there'll be some filk, that's for sure, because there are so many talented writers in the filk community, and so much of their repertoire has found its way into our repertoire. And there will also be filkish tropes on traditional tunes; one of which was largely composed for this "End of the World" concert. It's essentially us singing about the end of the world as if it were a good, rollicking bar tune!

  • Favorite

Tags: , , , , ,

Monday, February 20, 2012

Slideshow: IUPUI International Fashion Show II

Posted By on Mon, Feb 20, 2012 at 1:00 PM

On Friday, Feb. 17, at the IUPUI Campus Center, an overflow crowd was treated a fashion show that spanned the global gamut, from The Philippines to Iran to Morocco to the United States.

A presentation by the IUPUI International Club, this performance was headed up by Evangeline Hodgson (creative director and head coordinator), Susana Bickel (I-Club vice president and co-coordinator) and Nick Pitts (runway director).

Over 300 people were crammed into the room as models walked and danced the runway, to the world-music sounds of DJ Kyle Long. In addition, audience members were treated to three cultural dances: Honduran Punta, Indonesian Magpag and Salsa.

Donations collected at the event will go to an underprivileged school in Akuapem, Ghana.

Slideshow
International Fashion Show pt. 2 (slideshow)
International Fashion Show pt. 2 (slideshow) International Fashion Show pt. 2 (slideshow) International Fashion Show pt. 2 (slideshow) International Fashion Show pt. 2 (slideshow) International Fashion Show pt. 2 (slideshow) International Fashion Show pt. 2 (slideshow) International Fashion Show pt. 2 (slideshow) International Fashion Show pt. 2 (slideshow)

International Fashion Show pt. 2 (slideshow)

IUPUI hosted an International Fashion Show, Highlighting fashions from around the world.

By Dharma Syamim Fikri

Click to View 9 slides

  • Favorite

Tags: , , , , , , , , , , , , , , , , ,

Slideshow: IUPUI International Fashion Show I

Posted By on Mon, Feb 20, 2012 at 12:31 PM

On Friday, Feb. 17, at the IUPUI Campus Center, an overflow crowd was treated a fashion show that spanned the global gamut, from The Philippines to Iran to Morocco to the United States.

A presentation by the IUPUI International Club, this performance was headed up by Evangeline Hodgson (creative director and head coordinator), Susana Bickel (I-Club vice president and co-coordinator) and Nick Pitts (runway director).

Over 300 people were crammed into the room as models walked and danced the runway, to the world-music sounds of DJ Kyle Long. In addition, audience members were treated to three cultural dances: Honduran Punta, Indonesian Magpag and Salsa.

Donations collected at the event will go to an underprivileged school in Akuapem, Ghana.

Slideshow
International Fashion Show, pt. 1 (slideshow)
International Fashion Show, pt. 1 (slideshow) International Fashion Show, pt. 1 (slideshow) International Fashion Show, pt. 1 (slideshow) International Fashion Show, pt. 1 (slideshow) International Fashion Show, pt. 1 (slideshow) International Fashion Show, pt. 1 (slideshow) International Fashion Show, pt. 1 (slideshow) International Fashion Show, pt. 1 (slideshow)

International Fashion Show, pt. 1 (slideshow)

IUPUI was host to an international fashion show, showing off fashions from around the world.

By Dharma Syamim Fikri

Click to View 25 slides

  • Favorite

Tags: , , , , , , , , , , , , , , , , ,

Tuesday, August 23, 2011

Slideshow: Fringe Fest 2011

Posted By on Tue, Aug 23, 2011 at 8:58 AM

Slideshow
Fringe Fest 2011 (Slideshow)
Fringe Fest 2011 (Slideshow) Fringe Fest 2011 (Slideshow) Fringe Fest 2011 (Slideshow) Fringe Fest 2011 (Slideshow) Fringe Fest 2011 (Slideshow) Fringe Fest 2011 (Slideshow) Fringe Fest 2011 (Slideshow) Fringe Fest 2011 (Slideshow)

Fringe Fest 2011 (Slideshow)

Fringe Fest took over Mass Ave past weekend with a slew of shows in various theaters featuring everything from dramas to comedy acts, fire dancers and busking magicians.

By Daniel Axler

Click to View 16 slides

  • Favorite

Tags: , , , , , ,

Thursday, September 17, 2009

(Promo) One of My Favorite Indy Weekends

Posted By on Thu, Sep 17, 2009 at 4:00 AM

Summer has come and basically gone. It has been a whirlwind and probably a large reason as to why my blogging has been on a diet these past few months, but I couldn't resist just a wee post about one of my favorite weekends in Indy (as stressful as it is, it's great).

I'm sure there are a lot of events this weekend, but every year I look forward to it because it includes Irish Fest and Oranje.

Irish Fest is September 18th-20th at Military Park. This festival is full of great Irish music, food and activities that give you a great look into the Irish culture. I think my favorite part of this festival is that it introduces fall to Indy the best way possible---the weather is usually amazing, the atmosphere is fun and stress free, and the beer---mm, the beer. This is the 14th year for the festival, and if you haven't been, do yourself a favor and go. Just a side note---NUVO readers voted it the Best Outdoor Festival in our 2009 Best of Indy Poll.

Then there is Oranje. You have probably heard of Oranje and its tagline "Indulge Your Senses." I would say it also asks everyone to do something really unique---it asks us to be innovators. Whether you are an artist creating your work, whether you are a sponsor creating an interactive booth, whether you are an attendee who is looking for inspiration---you will walk into this event being challenged to try something new. I mean, look at all who are involved: Indy Hub- innovative; My Old Kentucky Blog- innovative; the creators of Oranje- innovative! I almost wish the ticket price came with a private show of the last few days of setup of Oranje. To see how much energy, time and effort a group of people put into an empty warehouse to make it something as dynamic as it is on that 3rd Saturday of September---it's exciting--and a relief that Indy has a chance to see art and music in a whole new way. Oranje will feature over 30 artists and over 30 music acts including one of my faves, Andy D!

So there you have it. Irish Fest is at indyirishfest.com and Oranje is at oranjeindy.com. Please check them out if you can--you won't be sorry.

Sarah Myer is the Promotions and Marketing Manager at NUVO. She can be contacted at smyer@nuvo.net.

  • Favorite

Tags: , , , ,

Saturday, June 13, 2009

(music) Bonnaroo, Day 3 afternoon

Posted By on Sat, Jun 13, 2009 at 4:00 AM

Well, there is wi-fi and air conditioning here in the press hospitality tent, but the beer (and even food) alas, isn't free.

I was just about to comment about how the weather is a little more tolerable today, with a slight breeze picking up every now and then to counter the 80 some degrees and baking sun. But that was before I tried to watch more than a half hour of a show on the main stage, AKA the What Stage. My cheeks started to bake after a few minutes, and another application of sunscreen didn't seem to make a difference. So I'm taking a little break from the sun to recap what I've seen thus far.

My gripes about the weather notwithstanding, we, the collective citizens of town Bonnaroo (we even have a newspaper! and a radio station! and an upper class consisting of performers, VIPs and tastemakers!), are fortunate to have avoided any thunderstorms that passed through the Midwest in the last couple days. Sure, there's still mud pits, but not big enough for any free spirits to play in, and presumably splash my shorts (which I expect to go all three days) with mud.

If you're so inclined, you don't even have to leave this tent to watch some bands. Rodrigo y Gabriela, a Brazilian acoustic guitar duo whose show I left prematurely to get out of the sun, can be conveniently seen on a video feed in the tent, with all footage produced by Fuse and to be aired at a later date.

I caught a few minutes of Alejandro Escovedo when I got to the park for the day - not enough to say much about his performance, but I will say this his single "Chelsea Girls" seems to work despite itself - it seems a little too drab, with a repetitive chorus ("It makes no sense / It makes perfect sense"), but it nonetheless rocks in a garage band or, in recognition of the song's subject, a Velvet Underground vibe.

Allen Toussaint calls himself the "high priest of New Orleans music," and if you think about it, that's quite a grand title, to be the king of the multicultural and multi-genre city that is New Orleans, where Cajun music, blues, jazz and ragtime had to make a stop before heading upriver. Toussaint's music tends towards R&B balladry with a little stride piano, and he was in a fine youthful form early Saturday afternoon. Wearing a gray windowpane suit, with full gray hair and a mustache, Toussaint looks distinguished and has maintained a youthful voice; one wouldn't guess he's a little over 70. Remarkable was a medley that began with his hit for the Yardbirds, "A Certain Girl," that led into other contemporary R&B hits, "Mother In Law" and "Working in a Coal Mine."

Robyn Hitchcock has also aged well, maintaining his pinched voice and faux-rock star mannerisms, throwing his long hair out of his eyes, galloping behind the mic. With his Venus Three behind him - including REM's Peter Buck on guitar - Hitchcock led through a second half of the show that included plenty of new stuff - including "Oslo Calling," a slow burner from his new record of the same name. Hitchcock's song introductions sometimes offer more of an identifiable narrative than the songs themselves - one song was about when "Brian Epstein meets a nice guy in a club and things seem to go well"; another concerns how a man became a songwriter after being stung in the navel by a half-woman, half-bee. His thank you line - "Thank you, glorious Vikings" - seemed appropo to the disheveled, potentially powerful crowd collected in his tent/metal shed.

Raphael Saddiq, formerly of the wonderfully titled band Tony! Toni! Tone!, led a group that hearkened back to the grand days of R&B, somewhere in the '60s before things got soft and sappy, when bands wore (as his did today) white shirts, skinny black ties and black pants. The show opened with "Age of Aquarius," which was fun if a little troublesome; his act was caught somewhere between revivalism and a cover band. He's certainly an able and electric vocalist - a cover of "Search and Destroy" played up the R&B origins of the tune - but I wasn't sure the band had much new to say.

I've already missed some of Of Montreal's set, so I'm off. Springsteen is up tonight, and then I may get more than three hours of sleep. But when?

Loose notes:

It's too hot to wear animal suits, and I don't know how the sheep that passed by me in the Hitchcock tent is going to avoid heat stroke. It isn't too hot for sequined Santa suits though; there's one Santa resting to the left of me, having indulged in too much eggnog.

There's a quesadilla joint here called Bearly Edible. What an appealing name!

  • Favorite

Tags: , , , , , ,

Wednesday, April 29, 2009

(Promo) Sarah Out & About: Silver in the City is Golden

Posted By on Wed, Apr 29, 2009 at 4:00 AM

When people come to visit me who are new to the city, I seem to hear a similar comment out of them-- "Everyone is so nice here."

When working at events and working at NUVO, sometimes, well, you don't always see this. There are the people that come to the NUVO table at an event saying our paper is full of a bunch of dumb liberals. I've also had people call my work phone yelling that we don't support local music because we won't give them free advertising (seriously, one guy had me on the phone for a half hour).

However, there are many days when I realize why my visitors find this city so friendly.

One of those days happened last week. I had a couple meetings in the afternoon and was running all over the place. On my way out the door of NUVO, one of my favorite bracelets broke in two and fell off my wrist. My best friend made it for me for my birthday, and I absolutely love it. But it broke. I had no time to worry about it, so I shoved it in my pocket and drove downtown.

I had a small break in between meetings and was down on Mass Ave. I saw Silver in the City down the street and figured I could spend the fifteen minute break I had possibly looking for a way to fix my bracelet.

Now, I'm the kind of girl who will pretty much refuse to admit that I need help because I think I can fix most things myself (I'm working on this). And in the store, I could not find anything to help me with my bracelet. So, I broke down and asked the cashier for help.

"I'm looking for something to link my bracelet. It pretty much broke in half."

He looked at it, and simply replied, "I'll fix it for you."

After five minutes of looking at Jesus Christ dolls and bacon flavored toothpicks (I love the stuff they have there!), my bracelet was given back to me, fixed, and as good as new.

Ok, so I don't know if this is normal protocol at any store, but I was pretty blown away that he would just put a new link on it for me for no charge. Of course, being me and feeling bad that he did it for free, I bought one of their awesome shop local bags (visit here! just carrying it around gets you discounts at certain stores http://shopsilverinthecity.com/massavetote.aspx).

I was off to my next appointment, but that random act of kindness really made my day---and really made Silver in the City look like gold.

Sarah Myer is NUVO's Marketing and Promotions Manager; contact her directly at smyer@nuvo.net.

  • Favorite

Tags: , , ,

Wednesday, April 15, 2009

(NUmedia) Steak and Shake severs ties with new agency

Posted By on Wed, Apr 15, 2009 at 4:00 AM

Still within the first quarter of a 26-month agreement, embattled Indianapolis-based chain Steak and Shake has severed ties with The Varnson Group, an ad firm out of Georgia that won the $4.36 million competitive bid process.

Equally surprising are the suit and counter suit filed by each party. Steak and Shake has claimed that Varnson has failed to turn over proprietary materials including print ads, promotional materials and critical data. Varnson, in it's counter suit has claimed that Steak and Shake dealt in bad faith, discussing the account with other agencies before the ink on the contract had dried. Varnson says that Steak and Shake had no intention of fulfilling the 26-month agreement originally signed. Further they claim that they are still owed $450,000 billed within the first 90 days of the agreement.

See the full article from the IBJ here:

http://www.ibj.com/html/detail_page_Full.asp?content=35320

Josh Schuler is NUVO's Director of Sales and Marketing; contact him directly at jschuler@nuvo.net

  • Favorite

Tags: , , , , , ,

(Promo) Sarah Out and About: Ready for baseball

Posted By on Wed, Apr 15, 2009 at 4:00 AM

My friend Emily won big at a Bingo game back in February that won her tickets to the Pacers/Cavs game last night. Walking into the game, I had mixed feelings.

First of all, I love watching sports. Really any sport as long as you give me a team to cheer for. And of course, there's the beer and peanuts. I'm not hard to please, but I have to have my beer and nuts.

Basketball has always been one of my favorite sports to watch. Since I was growing up watching Michael Jordan, to when I was in high school watching LeBron play (I grew up in Cleveland and saw Bron Bron play high school ball) to Butler basketball, it's fun and entertaining, and some of these guys just floor me with the talent they bring to the court.

Recently, though, the big time sports in Indy have caused some controversy with the CIB crisis and plans to increase taxes to bail out some of these teams. For me, also being a pretty large arts advocate, it is hard to get really excited about going to these games.

Last night did make me wish I was a kid again, though. I stood in the elevator to get to Conseco with a little boy poking his way between me and Emily. The elevator bell rang, and as soon as those doors opened, he bolted through the crowd, so excited for the game. CIB's and bailouts didn't mean anything to this kid. He just wanted to see his heroes play some ball. And as those jerseys came onto the court, I will admit, the controversies and worries went away for a bit, and I sat down and enjoyed a great game of basketball at a great venue. Just like a kid again (well, minus the beer).

The game finished, and I was in a great mood. Cavs won (which I was happy about--again, born in Cleveland), however, as I was leaving Conseco, I again had those mixed feelings about what was going to happen in the near future.

But as we drove away, I saw Victory Field in the distance----beer, peanuts, cheap tickets, record setting attendance----with all of this bailout talk, I'm looking forward to another season as a Tribe fan.

Sarah Myer is NUVO's Marketing and Promotions Manager; contact her directly at smyer@nuvo.net

  • Favorite

Tags: , , , ,

Thursday, April 9, 2009

NuMedia: Is Twitter "F'ed"?

Posted By on Thu, Apr 9, 2009 at 4:00 AM

comScore, a leading provider of internet usage and demographic statisitics, revealed some surprising information yesterday in regard to the usage of the popular social networking site, Twitter.

(Full disclosure: NUVO is registered with comScore as is our national advertising partner, Ruxton Media.)

Most would assume that the "highly desirable" 25-34 demographic would be the most likely to be on the site at any given time. However, the boomers from 45-54 are actually more likely than any other group, nearly twice as likely as the 18-24 group to be active on the site. But while it seems counterintuitive I think there are many reasons that explain why Twitter is skewing older than it social networking predecessors and counterparts:

A) There simply are more baby boomers than the rest of us. That's why they called it the "boom". The users on Twitter pretty closely match the demographic composition of the US overall. However...

B) Over 60% of Twitters unique visitors are from outside of the U.S. And while the U.S has been at the forefront of social networking technologies- we have never embraced SMS messaging as they have in Europe. Nearly 31 percent of Europeans use mobile messaging compared with 14.7 percent of Americans. That said- Twitter embraced the SMS content mold (140 characters), but opened the discussion, so to speak. It was a platform created to bloom in the European environment which had already become accustomed to short-hand communication- across demo groups.

C) The buzz on Twitter is that it is business friendly- a great networking tool and a way to bring traffic to your own sites. More small business owners (40%) fall into this age group than any other. In this economic climate it makes sense that they would quickly embrace whatever tools may help them spread the word about their product or service.

D) Many of the younger users, in my estimation, are spending less and less time on the site itself. Due to tools like TweetDeck for the desktop and an array of IPhone and mobile apps, tweets can be read and posted without ever logging into the service itself. (I myself use the new TweetDeck beta with Facebook tie-in and an IPhone app called Vlingo that allows me to simultaneously update Facebook and Twitter status by voice.)

To that end… I have to ask the same question Allen Stern asked in January in regards to their profitability. Namely, "Is Twitter F'ed?" Though Stern asks due to a competitive market, I think Twitter may have crashed it's own long-term status simply by keeping an open door policy for users and developers. A subscription base model is gone for good once a service like this is made available for free. Which means that an advertising based model would be their only hope. But wrangling contracts for ad delivery to all of the mobile devices, on all of the platforms, and with all of the developers freelancing would be next to impossible. Twitter's greatest strength is that it could target messaging directly to consumers at one of the most opportune moments (when they are having a public discussion or "tweeting" about a product or service.) But it takes a lot of horsepower to deliver meaningful messages to the right people at the right time across such a broad spectrum. As a matter of fact, replace "tweet about" with "search for", and I think it's a model we're all familiar with. Of course, it's quite likely that Dorsey, Stone, and their crew intend to leave solving that problem up to the highest bidder. (Ahem, Sergei?)

  • Favorite

Tags: , , , , , , ,

Feedback

Reader Reviews

Movies This Week

More Filmtimes

or

© 2015 NUVO | Website powered by Foundation