Four local outfits are banding together to sell locally made and environmentally friendly apparel in a couple stores during the Super Bowl.
OUTPOST, Indianapolis Local Apparel, is operating two locations through the week: a storefront in the Murphy Art Center (1043 Virginia Ave., Ste. 4, next to La Margarita) and a pop-up shop in the west wing of the Indianapolis City Market (222 E. Market St., next to IndyHub's HubWork co-working space). The stores will carry apparel created by four organizations — Vardagen, People for Urban Progress, Hayes & Taylor and United State of Indiana.
Vardagen, Swedish for "everyday," is a creative outlet for the owners of the screen-printing company The Art Press, which is printing all apparel available in OUTPOST. Vardagen's signature product is the "Ugly Christmas Sweater T-Shirt"; the brand's "Fee Fi Fo Fum" design (below) also has a certain charm.
People for Urban Progress, a 501c3 dedicated to promoting urban transit, environmental awareness and urban design, is leading a campaign to install seats salvaged from Bush Stadium at bus stops around the city; the organization's Dome Bag initiative also made use of discarded stadium material by recycling the inflatable roof at the former RCA Dome.
The Murphy Art Center location is open Feb. 1-5, 10 a.m. until evening; hours at the pop-up store at the City Market run 10 a.m. to late afternoon, Jan. 31-Feb. 3.
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