Friday, February 3, 2012

DIY apparel shop OUTPOST opens doors

Posted By on Fri, Feb 3, 2012 at 7:24 AM

OUTPOST at Murphy Art Center.
  • OUTPOST at Murphy Art Center

Four local outfits are banding together to sell locally made and environmentally friendly apparel in a couple stores during the Super Bowl.

OUTPOST, Indianapolis Local Apparel, is operating two locations through the week: a storefront in the Murphy Art Center (1043 Virginia Ave., Ste. 4, next to La Margarita) and a pop-up shop in the west wing of the Indianapolis City Market (222 E. Market St., next to IndyHub's HubWork co-working space). The stores will carry apparel created by four organizations — Vardagen, People for Urban Progress, Hayes & Taylor and United State of Indiana.

Vardagen, Swedish for "everyday," is a creative outlet for the owners of the screen-printing company The Art Press, which is printing all apparel available in OUTPOST. Vardagen's signature product is the "Ugly Christmas Sweater T-Shirt"; the brand's "Fee Fi Fo Fum" design (below) also has a certain charm.

People for Urban Progress, a 501c3 dedicated to promoting urban transit, environmental awareness and urban design, is leading a campaign to install seats salvaged from Bush Stadium at bus stops around the city; the organization's Dome Bag initiative also made use of discarded stadium material by recycling the inflatable roof at the former RCA Dome.

And both Hayes & Taylor and United State of Indiana are dedicated to civic boosterism and the celebration of local sports and culture, according to an OUTPOST press release.

The Murphy Art Center location is open Feb. 1-5, 10 a.m. until evening; hours at the pop-up store at the City Market run 10 a.m. to late afternoon, Jan. 31-Feb. 3.

T-shirt by Vardagen
  • T-shirt by Vardagen


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